Xm Radio Marketing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Ted W

 

Date added:

January 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2435

 

Was viewed:

6599 times

 

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Essay content:

The immediate concern AMSC faced was if consumer demand and willingness to pay for such a service would exceed the expense of the terrestrial and orbital satellite system that would need to be developed, implemented, and maintained. Just as significant, SIRIUS Satellite Radio, had beat XM to the market and already been granted a license from the FCC for satellite radio transmission...
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Just as significant, SIRIUS Satellite Radio, had beat XM to the market and already been granted a license from the FCC for satellite radio transmission. In order for AMSC and its partner WorldSpace to generate investor capital, of $1 billion, it would require enough consumer hype that would overcome a speculative investment and guarantee profit returns...
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