First, consumer attention needed to be drawn away from traditional AM-FM radio. Heavy emphasis would have to be placed on niche marketing, differentiation, continuous advertiser free service, and big-name radio celebrities. The pitch had to be on target for satellite services or subscribership would flounder...
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The pitch had to be on target for satellite services or subscribership would flounder. Second, traditional radio service already had reliable technology. Satellite service would have to promise crystal-clear digital broadcast and simplified receiver installation without gauging the consumers’ pocketbook...
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The Radio Makes My Ears Bleed There needs to be a station that can be accessed from all over that plays music from independent labels. I think that MTV needs to be taken off the air because the shows that it plays are all reality TV, and it no longer stands for what it was created to do, play music videos...	2 / 548
Why To Advertise On Radio? Bigger stations cost more. The price includes: • Script writing, • Audio Production • Actors to voice the ads • Music (if used) • Sound effects (if used) ©2005 Susanna K...	2 / 292
HD Radio spending on media advertising goes to radio stations. Today, gross advertising receipts for radio are close to $20 billion (more than three quarters of the revenues from local ad sales) up from $12...	2 / 481
Satellite Radio Most music stations are commercial free, where as the talk stations do advertise, quite a bit. Car manufacturers have been installing satellite radio receivers in some models for a few years now, and several models of portable satellite radio receivers are available from a variety of electronics companies...	2 / 496