XM Satellite Radio Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Christopher Y

 

Date added:

May 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1600

 

Was viewed:

5460 times

 

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Essay content:

This target market can also be divided into the smaller segments. The key segments are: • Truck drivers and RV owners (approximately 6 million i) • Commuters driving more than 90 minutes per day • Business travelers who spend much of their time in the car (like real estate sales agents) • Workplace listeners, including retail outlets with a need for continuous, non-stop music • Residents of underserved rural areas...
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But at the same time there other entertainment sources that could be perceived as prospective competitors for XM. • Traditional (AM/FM) Radio - it is currently free, but only offers a homogenous shallow play lists with medium audio quality. • Satellite TV and Cable TV - provides a wide choice of programming, with very high audio quality but only fixed receivers, used mostly at home...
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