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Essay heading: Yamaha Indonesia
 
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Issue: Business
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Date added: August 10, 1997
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No of pages / words: 3 / 637
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Buyers were reluctant to buy automatic bikes because the substitute, manuals were perceived to be more powerful and smooth. This misperception and the image of femininity needs to be changed. Looking at the P’s. The Nuovo could be improved by introducing a smaller body and head lamp. The performance of the bike is sound and it is easy to control...
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The performance of the bike is sound and it is easy to control. The advantages of an automatic bike should be promoted – ease of use, less maintenance and technical knowledge required. Buying a motorcycle is a significant investment (three years of income) but Yamaha is much cheaper than manual mopeds...
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