In 1997, Yum!'s long term debt was $4.7B but through intense growth and the resulting revenue over the past 7 years, that debt has been reduced to just $1.7B. Yum!'s position in the Chinese market is critical to the company's future growth. Yum!'s top management has declared that growth in the Chinese market is the #1 priority for the company...
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Yum!'s top management has declared that growth in the Chinese market is the #1 priority for the company. Recent growth by Yum! in the Chinese market has been impressive but it has taken many years to reach the current level. Yum! entered the mainland Chinese market in 1987 when the first Kentucky Fried Chicken restaurant opened in Beijing...
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