That form of direct marketing will reach more consumers faster and easier. Though it may be difficult to display all of Zara's ever-changing fashions online, it may prove profitable for shoppers to purchase a moderate selection of trendy Zara pieces along with some of their staple basics. A final recommendation for Zara is to offer specialized products for different geographic locations within the same city...
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Zara already does this to an extent for different international preferences but more specialization will increase consumer demand and will motivate them to visit more Zara locations within their own region. In some cities the company is possibly experiencing cannibalization because there are too many Zara stores that carry the same product within one city...
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Zara retail chain According Rachel Tiplady, Zara can take a design from drawing board to store shelf in just two weeks time. That let Zara introduce new items every two weeks, which keeps customers going back to Zara to check out updated stocks...	2 / 560
Zara The knowledge that clothing items would not be available for very long also encouraged shoppers to make their purchases more quickly.	1 / 277
Zara Zara has resisted the industry-wide trend towards transferring production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead...	1 / 268
zara case study Rather, Zara wanted to have clothes that had a quick “in store” and at home life span. • Customers knew that if they saw something they liked then they should buy it because there is a good chance it would not be there the next time...	2 / 339