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Essay

Zara

Essay specific features

 

Issue:

Business

 

Written by:

Steven K

 

Date added:

June 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 268

 

Was viewed:

2739 times

 

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Essay content:

Zara has resisted the industry-wide trend towards transferring production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. Zara is the flagship chain store for the Spanish Inditex Group, which also owns brands such as Massimo Dutti, Pull and Bear, Stradivarius and Bershka...
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The group is headquartered in A Coru'a, Galicia, Spain, where the first Zara store opened in 1975. Today, Zara is probably the world's fastest growing retailer with over 2,700 stores around the world in 60 countries (three times the 2000 figure). In March 2006, the group overtook Sweden's Hennes & Mauritz to become Europe's largest fashion retailer...
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General issues of this essay:
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