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Essay

Zara - unique business model

Essay specific features

 

Issue:

Business

 

Written by:

Marjorie O

 

Date added:

July 22, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

8 / 2054

 

Was viewed:

5950 times

 

Rating of current essay:

 
Essay content:

In came Zara and showed that strategic imperatives depended on how a retailer sought to create and sustain competitive advantage through its cross border activities and seamless operations, the power of integration and the importance of sticking to your positioning without adding too many frills. Zara's factories were heavily automated, specialized by garment type and focused on the capital-intensive parts of the production process...
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Zara's factories were heavily automated, specialized by garment type and focused on the capital-intensive parts of the production process. Zara's fantastically integrated supply chain has enabled them to deliver on their positioning and promise to offer affordable, trendy clothes to its fashion conscious target market in quick time...
displayed 300 characters

General issues of this essay:
The Target Market of Extreme Value Retailers ZARA Zara - unique business model Zara Business Plan (Haley Burton, Neil Colombini And Brendan Morley) Zara Zara Zara Zara Zara Zara Zara zara zara Zara zara
 

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