People at Zara do not define their target by segmenting ages and lifestyles as traditional retailers do. Zara's global target market is a young, educated one that likes fashion and is sensitive to fashion, but is price-conscious. Target Zara's target market is based on women and men aged 15 to 45, and children...
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Zara's global target market is a young, educated one that likes fashion and is sensitive to fashion, but is price-conscious. Target Zara's target market is based on women and men aged 15 to 45, and children. The target market is fashion-conscious, educated and relatively middle-class, including students, young professionals and young families...
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