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Zoecon Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Caroline V

 

Date added:

March 14, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1870

 

Was viewed:

3005 times

 

Rating of current essay:

 
Essay content:

Some of these alternatives were mutually exclusive, and others were not. So, it was up to Zoecon's executives to use the test market data analysis, along with their knowledge and experience in the insecticide industry to decide which of the proposed alternatives will be most profitable and most appropriate according to the newly developed corporate strategy...
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If Zoecon cannot make a sufficient profit then marketing their IGR compounds through other firms may be the next opportunity. Zoecon has already introduced the Strike FLEA ENDER to the consumer market in 19 states, where the product gained an 18% market share by 1985, but has not yet reached its profit objectives...
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