15 basic appeals

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Issue:

Miscellaneous

 

Written by:

Shawn M

 

Date added:

April 24, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 438

 

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1845 times

 

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Advertisers try implementing messages, both hidden and apparent, in these needs in hopes of trying to manipulate our decisions. For example, when Calvin Klein used Brooke Shields to model their clothing line, they were trying to target a young female audience. The advertisers were promoting the need for attention by using a sexual figure as a tool to target this particular audience...
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For example, when Calvin Klein used Brooke Shields to model their clothing line, they were trying to target a young female audience. The advertisers were promoting the need for attention by using a sexual figure as a tool to target this particular audience. According to Fowles, advertisers try to grasp hold of the, “unfulfilled urges and motives swirling in the bottom half of our minds” (Fowles, 1998, p...
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