A Sweepstakes Scandal

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Mary K

 

Date added:

July 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1361

 

Was viewed:

4231 times

 

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Essay content:

Companies misrepresent the possibility of actually winning through the involved use of graphics which manipulate font, color, type size, layout, and text to hide the contest conditions in order to emphasize the likelihood of winning, when in fact it is simply a mass-market mailing. They even have personal notes from celebrities such as Ed McMahon that makes it difficult for a person not to believe that he is a winner...
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They even have personal notes from celebrities such as Ed McMahon that makes it difficult for a person not to believe that he is a winner. Other convincing techniques they use are the associated publicity release forms and pre-authorization of how one would like the prize payoff. Publishers Clearing House, one of the United States largest operators of sweepstakes competitions, was founded in 1953 and has been holding sweepstakes since 1967...
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