Abercrombie And Fitch

Essay specific features

 

Issue:

Philosophy

 

Written by:

Thomas M

 

Date added:

May 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1832

 

Was viewed:

6403 times

 

Rating of current essay:

 
Essay content:

Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campuses. Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. The company claims 18 to 22 year olds as it target market, but it’s marketing appears to be aimed at all teens in general...
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The claim of a college-age target market is likely designed to counteract backlash form its erotic “shockvertising”. Abercrombie and Fitch recently introduced toned-down “Abercrombie” stores with a target market of 7 to 14 year olds. Abercrombie and Fitch have received both positive and negative publicity as a result of its target market...
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