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Essay

Adapting products for foreign markets

Essay specific features

 

Issue:

Business

 

Written by:

Tami B

 

Date added:

February 10, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

11 / 2906

 

Was viewed:

7872 times

 

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Essay content:

The choice of the product it is extremely important because it can allow identified market areas, including the clients and the rivals. Actually, the product’s choice affects the way it enters into a foreign market as well as other decisions regarding the other variables of the marketing mix. This paper will present the factors that a company have to keep in mind when it wants to adapt a product to the needs of foreign markets, passing through the basic concepts of a product, the role played by the home country, and will try to give an answer to the important issues about adapting or standardising...
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These attributes do not give a product solely concrete dimension, but also have symbolic significance for people that buy this product. 2.1 Product’s Attributes According to Valdani et Bertoli (2006), these attributes can be distinguished in: structural elements (the materials of which it is made, ingredients and quality), external elements (for instance package, shape, design and colour), and auxiliary services (they can be divided in commercial services such as warranties and delivery quickness, financial services such as financial assistance, and support services such as pre and post selling assistance)...
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