American History

Essay specific features

 

Issue:

American History

 

Written by:

Lora G

 

Date added:

December 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 276

 

Was viewed:

7363 times

 

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Essay content:

MAPS(sm) can best be described as a turbo-charged market evaluation system that is completely customizable by advertiser. The tool analyzes product/brand/retail sales, product/category growth, competitive environment, media costs by market, plus any other measures important to that advertiser’s business...
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The tool analyzes product/brand/retail sales, product/category growth, competitive environment, media costs by market, plus any other measures important to that advertiser’s business. Markets are assigned a MAPS(sm) score which prioritizes the advertiser’s most important markets. This tool has the ability to determine costs of TV and radio plans and allocate media budgets according to the MAPS(sm) score...
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