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Essay

Aquafina

Essay specific features

 

Issue:

Business

 

Written by:

Mark J

 

Date added:

August 14, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1109

 

Was viewed:

2426 times

 

Rating of current essay:

 
Essay content:

Market share. In IRI convenience/gas channel data for bottled water in under 64-oz packages, Aquafina ranks #2 with 7.7 share year-to-date through 5/18/97; brand's share up +3.7 vs same period last year (see table). |Bottled Water in C&G Channel | | | | | | | | | | | | | |Share | |+/- | | | |Evian | |15...
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BD talks to Lacey: Why bottled water? "It's a growing category, and it's part of being a total beverage company. There's a lot of consumer demand." Distribution? "It's in about 75% of our system ... It's now coming into New York. It's been in Los Angeles for about 2 years. It went into Chicago this spring...
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