Bacardi

Essay specific features

 

Issue:

Business

 

Written by:

Carolyn S

 

Date added:

November 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1057

 

Was viewed:

3597 times

 

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Essay content:

In the years that followed, BACARDI Rum's annual sales are more than 240 million bottles in 200 countries. This puts Bacardi as the world's largest rum company. The story of the Bat begins in Santiago de Cuba, where the founder of Bacardi, Don Facundo Bacardi Masso began experimenting with the distillation of rum...
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In Order to supply his rums beyond his friends and family, he purchased a small tin roofed distillery for the price of 3,500 pesos. After entering the distillery, his wife noticed a colony of fruit bats hanging from the rafters. Bats had great significance in Dona Amalia's world. As a lover of the arts, she knew that Cuba's extinct native people, the Tainos, regarded the bats as possessors of all cultural goods...
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