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Essay

Ben & Jerry's Consumer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

Andrew F

 

Date added:

September 18, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

26 / 7035

 

Was viewed:

3796 times

 

Rating of current essay:

 
Essay content:

Two boys, running around the athletic field, had found a common bond. Ben Cohen & Jerry Greenfield hated running, but they loved food. In 1978 they decided to go into business together. With diplomas from a $5 correspondence course & their life savings ($8,000), they converted an old abandoned gas station in Burlington, Vermont, into the original Ben & Jerry’s & stated making Vermont’s Finest ice cream...
displayed 300 characters

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Ben Cohen & Jerry Greenfield hated running, but they loved food. In 1978 they decided to go into business together. With diplomas from a $5 correspondence course & their life savings ($8,000), they converted an old abandoned gas station in Burlington, Vermont, into the original Ben & Jerry’s & stated making Vermont’s Finest ice cream...
displayed 300 characters

General issues of this essay:
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