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Essay

Biopure

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Issue:

Business

 

Written by:

Kathleen P

 

Date added:

August 17, 2011

 

Level:

University

 

Grade:

C

 

No of pages / words:

9 / 2446

 

Was viewed:

7341 times

 

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Essay content:

In terms of distribution, I recommend the use of a direct sales force, whose greater knowledge and dedication would increase sales and contribution, since independent distributors charge approximately 30% of the selling price and carry a large variety of products. To launch or not to launch? Biopure is faced with the decision whether to introduce Oxyglobin, a universal blood substitute with a two year shelf life, into the market or delay its release until Hemopure, its human counterpart, is approved by the FDA and launched...
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I have determined several reasons why Oxyglobin should be launched without waiting for FDA approval for Hemopure. Firstly, delaying the launch for Oxyglobin means foregoing approximately three years of revenues, since it usually takes that long for the FDA to approve phase three products. Furthermore, the revenues and the production that could be generated could serve several purposes...
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