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Essay

Blue Ocean Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Sandra D

 

Date added:

May 2, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1016

 

Was viewed:

361 times

 

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Essay content:

After reading the article “Blue Ocean Strategy”, I understood the concept of it and the profit and growth consequences, and why their creation is a rising imperative for companies in the future. Prospects in most established market spaces ?? red oceans ?? are shrinking steadily, and looking forward, it seems clear to us that blue oceans will remain the engine of growth...
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& Mauborgne, R. (1999). Creating New Market Space. Harvard Business Review, January ?? February 1999. ? When markets are flat or growing slowly, competing head-to-head can be cutthroat. Most of the managers wish they could find a better solution and they dislike it when they are caught in such a situation...
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