Branding

Essay specific features

 

Issue:

Technology

 

Written by:

Erin B

 

Date added:

December 13, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 413

 

Was viewed:

7352 times

 

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Essay content:

To make good brand name need a powerful positioning strategy to create brand image customers hearts and minds. 1. Before naming any brand the company needs to do analytical survey of the competition. It will determine entire range of competitor products in market. It will help the naming department to determine the brand positioning strategy...
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Brand positioning is most important after naming any brand. After naming the brand, we have to understand target customers and target markets. 3. An easy-to-understand pronunciation translates across languages and is more likely to be remembered. 4. A great brand name is the ambassador of your company...
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