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Essay

Branding

Essay specific features

 

Issue:

Business

 

Written by:

David C

 

Date added:

October 1, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 366

 

Was viewed:

3856 times

 

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Essay content:

It is easier to achieve global microbranding when you are the first and leading brand in a category. Those who are successful at microbranding often outsource functions that aren't vital to developing the brand, this saves them time and money. For example, "ID Software Inc., the 17-person creator of the computer games Doom and Quake, outsources everything but game development...
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Their success began with the support of others and they became known for their unusual methods of advertisement. "In two days they contacted almost 100 sites, asking if owners would put a "Download Firefox" button on their homepage. A staggering 85% said yes." (Lacy) The founders of Mozilla then enlisted the supporters to continue to help by using e-mail to spread the word further...
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