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Essay

BRANDING OF SERVICE OF VODAFONE INDIA

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Karen G

 

Date added:

September 8, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 1983

 

Was viewed:

1184 times

 

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Essay content:

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake...
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Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. By 31 March 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 260 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures...
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General issues of this essay:
Vodafone 4 Ps Vodafone INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC International Strategy Of The Vodafone Group Plc MNC entering India (vodafone) Vodafone Case Vodafone Vodafone Vodafone vODAFONE Vodafone Intro Vodafone BRANDING OF SERVICE OF VODAFONE INDIA vodafone Vodafone
 

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