Case #1- Toyota

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Sandra H


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December 6, 2015








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and keeping revenues and expenses in U.S. dollars. ? Spending salaries on 123,000 American employees at their facilities. Strengths: ? Understanding the US consumer needs and wants. ? Toyota will likely pass Ford's sales in the near future. ? Known for their effectiveness in long-term planning. ? Not as dependent on Japan anymore...
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market. ? The American competitors have been slow to respond to Toyota's threat. ? The development of a car powered by a hydrogen fuel cell. ? As a company, Toyota is beginning to set better long-term goals. ? Getting accepted as an "American Brand" Weaknesses: ? In the beginning, Toyota had a very conservative approach to goals...
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