Case Analysis: Mc Donald's

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Violet N


Date added:

January 9, 2016








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4 / 871


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Customers now substitute healthy food for a quick cheap meal, a healthy diet, included with healthy habits, can change our life. These changes are great for our world, but it is hurting the Mc Donald's profits. Question 2: How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry? Consumer tastes and preferences are changing and the [fast-food] industry need to be able to adapt to them...
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There is a huge opportunity to develop new products that appeal to the health conscious customer. To be more specific, they need to develop new products that appeal to young, health conscious women. Because consumer tastes are changing there is an opportunity to develop new healthier product lines that appeal to the new tastes of consumers that satisfied their tastes...
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