Choosing Candidate Markets And Products When A Firm Goes International
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January 3, 2013
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1 / 273
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Which products shall be marketed abroad? Which markets or countries shall the products be taken? What methods of entry and entry strategy should be followed? Finally what methods of finance shall be used? (H.O.N pg 298) Product decisions are carefully analyzed and reviewed with respect to the nature, breadth, and depth of the product line...
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Product planning includes things such as how a product can be made, used, protected, applied, distributed, and sold. After product planning comes product screening which is intended to save time and money by indicating which products, if any, justify an appraisal.
In my opinion global products will start to have short product life cycles...
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