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Essay

Coca Cola Internal And External Factors

Essay specific features

 

Issue:

Business

 

Written by:

Fred S

 

Date added:

September 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2927

 

Was viewed:

1674 times

 

Rating of current essay:

 
Essay content:

The intense secrecy that always has surrounded Coke's formula has long fostered an organizational obsession with secrecy pertaining to other information about Coke and its operations. In the early 1990s, Roberto Goizueta shared the following mission statement in a booklet entitled 'Coca-Cola, a Business System toward 2000: Our Mission in the 1990s'...
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and for all of our Coca-Cola associates... to create shareholder value. Ours is the only production and distribution system capable of realizing that opportunity on a global scale. And we are committed to realizing. With Coca-Cola as the enterprise, ours is a worldwide system of superior brands and services through which we, our franchises, and other business partners deliver satisfaction and value to customers and consumers...
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General issues of this essay:
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