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Essay

Cola Wars

Essay specific features

 

Issue:

Business

 

Written by:

Clifford M

 

Date added:

February 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 663

 

Was viewed:

4533 times

 

Rating of current essay:

 
Essay content:

History shows that both giants benefited from the war that is still continuing. But does the past success guarantee a better future? And should the fundamentals of the war or competition change? This memorandum intends to address the effects of this competition in the consolidated industry of non alcoholic beverages, dominated by Coca-Cola and Pepsi Co and their future...
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Each successful tactic by one company would be copied by the opponent almost in the same manner or countered in a different fashion. For example Pepsi Challenge launched in 70s was a great success for Pepsi Co and Coca -Cola countered with rebates, rival claims and retail price cuts. Using popular figures, like Britney Spears, Harry Potter was another strategy, a strategy followed by both companies in 80s and 90s...
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