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Essay

Competitive Benchmarking of tourism destination websites

Essay specific features

 

Issue:

Technology

 

Written by:

Jason C

 

Date added:

June 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5674

 

Was viewed:

2712 times

 

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Essay content:

After the introduction, the importance of tourism destination websites is discussed followed by a review of website evaluation approaches. A modified Balanced Scorecard (BSC) was selected for evaluation of site content and usability while automated tools were used for evaluating technical features. The BSC Questionnaires were completed by ten evaluators using a pair-wise comparison method...
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The BSC Questionnaires were completed by ten evaluators using a pair-wise comparison method. Singapore’s website was rated highest overall suggesting its suitability for best practice benchmarking. Based on the BSC category ratings, suggestions were offered for improving Dubai’s website. Key Words: Competitive benchmarking; website evaluation; tourism destination website; Dubai INTRODUCTION Dubai is an ambitious competitor for tourism business...
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