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Essay

Connector Report

Essay specific features

 

Issue:

Business

 

Written by:

Joy M

 

Date added:

January 4, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2257

 

Was viewed:

8372 times

 

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Essay content:

The results were positive allowing us to continue our research. We now begin to examine the potential market clusters. We will identify the number of distinct segments present in the market. The data that is used in this analysis has been collected by Happy Valley Consultants and the customers surveyed have been screened to encompass individuals who have or would consider a PDA and individuals who spend time away from the office...
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We found that 7 clusters did not allow us to differentiate between the segments and information was overlapping amongst the clusters. When we considered 4 clusters, the segments seemed to have distinguishable preferences over PDA features. However, after further analysis, clusters 1 and 4 were found to be very similar and contained overlaps...
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