Creative Technology Profile
Essay specific features
September 27, 2012
No of pages / words:
2 / 328
Rating of current essay:
Creative's products are marketed through both the OEM and retail channels under a variety of trademarks, including the `Blaster' family name.
The principal activities of the Group consists of the design, manufacture and distribution of digitized sound and video cards, computers and related multimedia and personal digital entertainment products...
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Sound Blaster® sound card put the company on the world map
1999 – Nomad line of digital audio players were introduced and later introduce the Muvo and ZEN series of potable media players
2004 – A $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players...
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