CRM in Banking Sector
Essay specific features
November 7, 2011
No of pages / words:
11 / 2915
Rating of current essay:
The key findings of an
empirical research are based on the data collected from 555 customers.
Systematic methodology, including design and validation of questionnaire,
factor analysis and regression analysis were utilised to enhance
reliability ofthe findings. The study reinforces that customer satisfaction
is linked with performance of the banks...
displayed 300 characters
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The study reinforces that customer satisfaction
is linked with performance of the banks. The authors demonstrate how
adaptation of satisfaction variables can lead to better performance.
Relationship Marketing and Customer Satisfaction
Relationships are as old as mankind. Traders and businesspeople of
yesteryears relied on relationship for their success...
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