CRM in Banking Sector

Essay specific features

 

Issue:

Business

 

Written by:

Eric S

 

Date added:

November 7, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2915

 

Was viewed:

3299 times

 

Rating of current essay:

 
Essay content:

The key findings of an empirical research are based on the data collected from 555 customers. Systematic methodology, including design and validation of questionnaire, factor analysis and regression analysis were utilised to enhance reliability ofthe findings. The study reinforces that customer satisfaction is linked with performance of the banks...
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The study reinforces that customer satisfaction is linked with performance of the banks. The authors demonstrate how adaptation of satisfaction variables can lead to better performance. Relationship Marketing and Customer Satisfaction -An Overview Relationships are as old as mankind. Traders and businesspeople of yesteryears relied on relationship for their success...
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