Crm & Scm
Essay specific features
August 20, 2014
No of pages / words:
2 / 285
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Both management tools can be integrated with the ERP software. Both CRM and SCM can offer benefits in terms of lower costs, higher revenue and improved strategy and performance measurements.
Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information...
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CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture.
CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers
Key function areas of CRM are as follows:
• Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads...
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