Crm & Scm

Essay specific features

 

Issue:

History

 

Written by:

June L

 

Date added:

August 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 285

 

Was viewed:

4820 times

 

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Essay content:

Both management tools can be integrated with the ERP software. Both CRM and SCM can offer benefits in terms of lower costs, higher revenue and improved strategy and performance measurements. Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information...
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CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture. CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers Key function areas of CRM are as follows: • Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads...
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