Customer Relationship Management
Essay specific features
Written by:
Dora S
Date added:
February 1, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 426
Was viewed:
5485 times
Rating of current essay:
Essay content:
Currently, this is not the case which has crippled the industry - most notably the music industry. I think the future of entertainment and music industry marketing lies in direct marketing and customer relationship management. Just think about it, a consumer does not want to receive an email from a record label about lots of different bands...
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They want to be a part of the bands they choose to be apart of and they want emails from the lead singer saying thanks for coming to the show or thanks for buying the record or download. This sounds like a ton of work, but companies outside of the industry are already doing this by using technology. Also, companies like the Chicago Symphony Orchestra are implementing CRM systems to grow their business revenue...
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