Customer relationship management

Essay specific features

 

Issue:

Business

 

Written by:

Terry N

 

Date added:

April 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 496

 

Was viewed:

2021 times

 

Rating of current essay:

 
Essay content:

It is grounded on high-quality customer data and enabled by IT.” (Buttle, 2004) It is a comprehensive and integrated strategy to retain and win customers by exploiting database information in order to create effective values that will enhance consumers’ loyalty as well as competitive edge to win new consumers from the competitors...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The strategy must also have objective to create added value to the firm in the form of cost reduction, sales volume increase and thus profit growth. CRM is an attempt to modify customer behavior over time and strengthen the bond between the customer and the company. “The key to CRM is identifying what creates value for the customer and then delivering it”...
displayed next 300 characters

General issues of this essay:

Related essays: