customer relationships

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Written by:

Brinda C


Date added:

July 26, 2016








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A customer buys from the firm that offers the highest customer perceived value the customer's evaluation of the difference between all the benefits and all the costs of marketing offer relative to those of competing offers. For example, FedEx customers gain a number of benefits. The most obvious is fast and reliable package delivery...
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The most obvious is fast and reliable package delivery. However, by using FedEx, customers also may receive some status and image value. Using FedEx usually makes both the package sender and receiver feel more important. Customer satisfaction depends on the product's perceived performance relative to a buyer's expectations...
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