Database Paper

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Issue:

Technology

 

Written by:

Calvin M

 

Date added:

September 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 556

 

Was viewed:

523 times

 

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Essay content:

These datacards are a quick and easy way to share the information necessary to decide what mailing list a company needs to rent for their specific marketing needs. Marketing Information Network (MIN) currently contains datacards for over 90% of the 40,000-plus total mailing lists that are available in the United States...
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MIN allows the user to search through its database using preset or customized search queues. For example, my biggest client at CDM was Bass Pro Shops. Each Christmas, Bass Pro Shops would rent two million names and addresses to send their Christmas catalogs to. It was my responsibility to search through MIN to find the best possible source lists for BPS to rent names from...
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