Define Marketing Plan And Purpose

Essay specific features

 

Issue:

Business

 

Written by:

Joseph F

 

Date added:

June 28, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 420

 

Was viewed:

5052 times

 

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Essay content:

The bottom line is, with a core marketing strategy everything falls into place naturally. The Market-Expansion strategy is the most used strategy in marketing. You can either expand your market by finding new customers or you can try to sell new products to an existing market. This strategy brings extra costs due to the transition a company goes through...
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This strategy brings extra costs due to the transition a company goes through. The Market-Segmentation strategy is tailored to a specific group of customers and each type of customer represents a subgroup, or segment. This type of strategy can be useful if the company has many competitors and they can’t establish themselves yet...
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