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Essay

Different Types Of Shopping Trips

Essay specific features

 

Issue:

Business

 

Written by:

Mark L

 

Date added:

August 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2091

 

Was viewed:

8400 times

 

Rating of current essay:

 
Essay content:

All the stores are self-service and are based on a do-it-yourself shopping experience. There are few contacts with customer service representatives within the stores, except for when the customer enters the transaction phase of their buying experience. IKEA is proud to find the most cost efficient manufacturers for their products to in turn sell for a lower price to their customers...
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By replacing quality with low prices, IKEA has to step out of the normal standard of what a traditional furnishing store offers and take part in what is called a reverse positioning marketing strategy. Examples of the things that IKEA lacks are customer contact with employees, deliveries, assembling purchases, quality of products, style and culture adjustment...
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