Digital Media And Strategic Communication

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Written by:

Darrel R


Date added:

September 24, 2016








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6 / 1401


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Internet revolution enabled organizations to communicate cheaply, quickly and effectively with thousands of people. Campaign developments, communications, field management and fundraising are the fields that are greatly affected by the online connectivity that reshaped all aspects of community life. The scholars say that thanks to the Internet and its tools, networks of individuals, completely independent of organizations, can initiate and carry out civic engagement campaigns...
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The traditional communication model implied dissemination of information from one dominant source. Now we have a dialogical model, without any higher controlling instance. Everyone is equal and involved in the message creation in this democratic process. There are dozens of new tools and vehicles within the renewed Web that can be helpful in all business and community activities...
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