Essay heading: Doing what matters

Essay specific features



American History


Written by:


Date added:

March 13, 1996






No of pages / words:

4 / 940


Was viewed:

0 times


Rating of current essay:

Essay content:

Overambitious projections lead to the death spiral that Mr. Kilts calls the "Circle of Doom" -- sales shortfalls, increased prices, cuts in marketing, "loading the trade" with excessive shipments to make sales forecasts, and . . . doom. In considering a business book, the place to start is with the credibility of the author...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


It has been entertaining, in recent years, to read management advice based on unexpected sources like Sun Tzu's "Art of War" or Genghis Khan, but any correlation between theory and business results is likely to be coincidence. We're on surer ground with "Doing What Matters." Jim Kilts has a stellar track record, ably leading Kraft and Nabisco before really hitting his stride at Gillette, where he engineered a major turnaround...
displayed next 300 characters

General issues of this essay:

Related essays: