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Issue:

Book Reports

 

Written by:

Elmer N

 

Date added:

May 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 358

 

Was viewed:

6608 times

 

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Essay content:

What advantages does this give book clubs over bookstores? How can bookstores try to counter this advantage? How can Patterson and Little, Brown use this information (if the book clubs make it available to them) to improve their marketing strategy for Patterson books? How might they use it to fine tune the Patterson brand name? 7) Although Patterson is well known, he does not have the awareness levels or sales per book of the best known popular fiction writers, such as Tom Clancy or John Grisham...
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What advantages does this give book clubs over bookstores? How can bookstores try to counter this advantage? How can Patterson and Little, Brown use this information (if the book clubs make it available to them) to improve their marketing strategy for Patterson books? How might they use it to fine tune the Patterson brand name? 7) Although Patterson is well known, he does not have the awareness levels or sales per book of the best known popular fiction writers, such as Tom Clancy or John Grisham...
displayed 300 characters

General issues of this essay:
Book review of the book "Nemesis" by Agatha Christe James Patterson: A Great American Writer Analysis Of Sam'S Clubs China Entry Strategy Book Review Of Business Policy And Strategy: An Action Guide Japanese Bookstores Marketing James Patterson Books Marketing James Patterson Marketing Warfare Book Report Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The use of brand name as a strategy for gaining competitive advantage James Patterson thesis Book Review of "The Face of Battle" by John Keegan Chapter 15 Of The Book Of John Summary Of The Book Annie John Unseen hope give a synposis of the Book
 

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