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fmcg

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Issue:

Business

 

Written by:

Jennifer B

 

Date added:

October 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 643

 

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6866 times

 

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ITC, Godrej, Hindustan Lever and Jyothy Laboratories are some of these FMCGs that have deployed enterprise solutions. The benefits? They have experienced better utilisation of resources, faster time to market, and have been able to formulate effective marketing strategies. Says V V R Babu, chief information officer, ITC group, “Implementing IT solutions has led to an increase in service levels with our dealers through redressal of potential stock-out scenarios...
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This has been made possible due to better visibility of sales, inventory and production-in-progress data.” There are two key drivers for implementing enterprise applications—to consolidate data, and to understand the market and customer demand. Consolidating data Many FMCG companies had been grappling with the need to consolidate their information base accumulated from different sources...
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