Focus Group Study: Indoor Tanning

Essay specific features

 

Issue:

Business

 

Written by:

Kathy M

 

Date added:

October 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2727

 

Was viewed:

3315 times

 

Rating of current essay:

 
Essay content:

This value has prevailed in spite of the negative consequences associated with tanning such as premature aging of the skin and skin cancer. That the consumer continues to tan in spite of the possible consequences may be a sign that the tanning industry will prevail in spite of negative media. The purpose of this study is to investigate the relationship between consumers' attitudes towards and values regarding indoor tanning and their subsequent tanning behaviour...
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It examines a series of aspects regarding indoor tanning: the purpose behind consumers' use of the facilities or what motivates them to tan, what they define as quality in the industry, what consumers' perceptions are regarding both positive benefits and negative consequences of the service and how this then affects the consumers' (opinions regarding) tanning preferences...
displayed 300 characters

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