Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles

Essay specific features

 

Issue:

Technology

 

Written by:

Deanne M

 

Date added:

May 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1127

 

Was viewed:

306 times

 

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Essay content:

Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style. Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores...
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Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style. Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores...
displayed next 300 characters

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