Free Term Papers On Communication Campaign On Fevicol
Essay specific features
January 30, 2011
No of pages / words:
1 / 227
Rating of current essay:
24 overall in the latest survey, “India 's Most Trusted Brand" in the country conducted by Brand Equity (Economic Times). Their ranking has improved by 7 positions compared to last year.
(This report has been covered in the Brand Equity section of The Economic Times dated 30th May'07)
In fact, when surveyed across different consumer segments, FEVICOL's domestic indispensability is evident, given that it is voted (17) by chief wage earners and (18) by housewives...
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1. Amongst the different income group: Fevicol stands at an even handsome position of 14 in the income group Rs. 10001-15000
2. Across different town classes: Fevicol stands at No. 20 in Class 2 towns i.e. towns with population upto 5 lacs and in Calcutta city, Fevicol is ranked 17th...
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