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Issue:

Miscellaneous

 

Written by:

Kendra C

 

Date added:

July 18, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

29 / 7967

 

Was viewed:

7685 times

 

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Essay content:

MARKETING OBJECTIVES 9 Mission Statement 9 Overall Objectives 9 Marketing Objectives 9 IV. MARKET SELECTION AND TARGET MARKETS 10 Demographic Groupings 10 Market Size, Buying Decisions, and Target Selection 10 V. POSITIONING STRATEGY 12 Competition 12 Analysis of Competition 12 Market Competitiveness of Product within Competition 12 VI...
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PRODUCT 13 Total Product 13 Classification 13 Lifecycle Stage 13 Competitive Differences 14 Packaging 14 Warranty 14 VII. PRICING 14 Objectives 14 Approach 15 Comparison to Competition 15 MSRP 15 VIII. DISTRIBUTION 16 Current Methods 16 Opportunities 16 IX. PROMOTION 17 Current Awareness 17 New Awareness 17 Strategy 18 X...
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