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GM

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Nadine L

 

Date added:

September 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 309

 

Was viewed:

6708 times

 

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Essay content:

Check with the operating unit of interest to you for individual opportunities. On-Site Classwork - A number of educational courses are offered in conjunction with educational institutions throughout the United States. Cultural Revolution GM's setback in the early '90s led to a still unfolding cultural revolution in which senior executive encourage risk-taking and open debate in the name of selling more cars and trucks to a diverse customer group...
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As a result, the recently adopted brand management structure identifies diverse markets with high sales potential for specific brands and develops strategies to focus those brands against those markets. These highly focused brands, including the "all new" Pontiac Grand Prix, Chevrolet Malibu, Oldsmobile Intrigue, Cadillac Catera, Buick Century, and GMC Yukon are being received enthusiastically by the marketplace...
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