Godiva Europe

Essay specific features

 

Issue:

Business

 

Written by:

Marianna B

 

Date added:

March 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 391

 

Was viewed:

8108 times

 

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Essay content:

This is a way to attract consumers at any age and with different preferences. • It is a very well advertised market What is the consumer behavior in the chocolate market? Consumers are very demanding and desire variety, what the chocolate market is able to give. In all the mentioned countries chocolates are most often purchased as gifts during seasonal holidays...
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In all the mentioned countries chocolates are most often purchased as gifts during seasonal holidays. Nonetheless, the consumer behavior internationally is different in every country. Belgium: • It is the birthplace of chocolates and has the strongest consumption. • 60 percent of purchases are offered as gifts and consumers distinguish between chocolate for self-consumption and chocolate for a gift...
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