Harley-Davidson Analysis

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Issue:

Miscellaneous

 

Written by:

John M

 

Date added:

March 22, 2015

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 182

 

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1671 times

 

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Essay content:

Since the average Harley rider now makes $75,000 a year, this new approach will help increase revenues by appealing to the high class Harley-Davidson riders.
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In order to be successful and achieve a goal of producing 400,000 motorcycles in the year 2007, Harley-Davidson needs to modify their strategy to specifically target new customers; generation X and Y. A way for Harley-Davidson to do this would be "build to order bikes". Today's consumer wants choices and a unique product...
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