Harley¬DavidsonCase Study

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Herman R


Date added:

December 24, 2014







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16 / 4316


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Also during its 2003 centennial year, Harley-Davidson was named to Fortune's list of "100 Best Companies to Work For" and was judged third in automotive quality behind Rolls-Royce and Mercedes-Benz by Harris Interactive, a worldwide market research and consulting firm best known for the Harris Poll. The company's revenues had grown at a compounded annual rate of 16...
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The company's revenues had grown at a compounded annual rate of 16.6% since 1994 to reach $4.6 billion in 2003?marking its 18th consecutive year of record revenues and earnings. In 2003, the company sold more than 290,000 motorcycles, giving it a commanding share of the 651+cc motorcycle market in the U...
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