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harrah's case

Essay specific features

 

Issue:

Business

 

Written by:

Christy C

 

Date added:

April 22, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 314

 

Was viewed:

8712 times

 

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Essay content:

Connect Harrah's with feelings of anticipation and exuberance b. $15-20 million spent on advertising focused on good feelings associated with gambling at Harrah's - Extraordinary service a. Service process design, reward and recognition, measurement of executives b. Voted "best service" three years in a row - Relationship marketing A...
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Database Marketing b. Customer Relationship Marketing Sophia Pappis 1. Customer Relationship Management A. Database Marketing 1. Proactive Marketing a. Opportunity-based customer segmentation i. Total Gold Cards : Develop customer profile - Tracks play preferences - Where players eat in casino - Where players stay - How often they visit - How much/long they play ii...
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