harrah's case

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Christy C


Date added:

April 22, 2015







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2 / 314


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Connect Harrah's with feelings of anticipation and exuberance b. $15-20 million spent on advertising focused on good feelings associated with gambling at Harrah's - Extraordinary service a. Service process design, reward and recognition, measurement of executives b. Voted "best service" three years in a row - Relationship marketing A...
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Database Marketing b. Customer Relationship Marketing Sophia Pappis 1. Customer Relationship Management A. Database Marketing 1. Proactive Marketing a. Opportunity-based customer segmentation i. Total Gold Cards : Develop customer profile - Tracks play preferences - Where players eat in casino - Where players stay - How often they visit - How much/long they play ii...
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