harrah's case
Essay specific features


Written by:
Christy C
Date added:
April 22, 2015
Level:
Grade:
B
No of pages / words:
2 / 314
Was viewed:
8397 times
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Essay content:
Connect Harrah's with feelings of anticipation and exuberance
b. $15-20 million spent on advertising focused on good feelings associated with gambling at Harrah's
- Extraordinary service
a. Service process design, reward and recognition, measurement of executives
b. Voted "best service" three years in a row
- Relationship marketing
A...
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Database Marketing
b. Customer Relationship Marketing
Sophia Pappis
1. Customer Relationship Management
A. Database Marketing
1. Proactive Marketing
a. Opportunity-based customer segmentation
i. Total Gold Cards : Develop customer profile
- Tracks play preferences
- Where players eat in casino
- Where players stay
- How often they visit
- How much/long they play
ii...
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